Christmas Many unmarried men and women want to spend Christmas with a girlfriend or boyfriend. Couples give each other presents, and from around the time of the bubble economy in 1990 it was considered a symbol of status to stay at a high class hotel. Valentine's Day In Japan, this is a day for girls to give boys chocolate and declare their love for them. Years ago, a certain confectionary company set up a new campaign along the theme of "Girls, send your valentine some chocolates", and that is how the tradition began. When Valentine's Day draws near, girls begin to think about what kind of chocolates to send to their boyfriends, and girls who intend to finally reveal their feelings to a certain someone start getting excited. There are also "giri-choko" (obligatory-gift chocolates) given to family and co-workers, and "tomo-choko" given to friends. White Day, a day for returning the favour/gift, is 1 month later, on March 14. Birthdays Couples celebrate their partner's birthday. On the girl's first birthday after they start going out, of course, lots of guys pull out all the stops for a special birthday surprise. For example, while dining out at a restaurant, they'll get the staff to bring out a cake and arrange for the other customers in the place to applaud. Often, as soon as the day changes, they'll make sure they are the first pertson to send a "Happy Birthday!" mail to their loved one. However, from the next year onwards, the surprise factor isn't usually used so much when celebrating birthdays. Anniversary/commemoration of starting dating Here, the couple commemorate having been together for a certain amount of time. This is usually celebrated a reasonable time - say, one month, or a year - from when they started dating. Whether they celebrate this day varies from couple to couple, however, if one of of the couple considers the anniversary important but the other doesn't, leading to the event tending to be forgotten, this can be a source of quarreling.